TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way.

​Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

​Anna N. Schlegel is Vice President of the Global Portfolio-to-Market Lifecycle at NetApp, and has led globalization, product life cycle, and content strategy teams at companies like VMware, VeriSign, Cisco and Xerox for over 30 years. ​
BookAuthority Best Global Markets Books of All Time

Where is Anna now?

Follow Anna N. Schlegel on social media