AWARDS & REVIEWS
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NetApp Named "Brand of the Year" by the Think Global Awards
April 10, 2019
Anna Schlegel Leads Her Team to Victory
“It is an incredible accomplishment and a testament to what this team represents both within our industry and inside NetApp,” said Anna Schlegel, Vice President of Globalization, Product Life Cycle, and Content Strategy, NetApp. “We take great pride in leading in this space and will continue to set the bar high to advance globalization across the industry.”
April 10, 2019
Anna Schlegel Leads Her Team to Victory
“It is an incredible accomplishment and a testament to what this team represents both within our industry and inside NetApp,” said Anna Schlegel, Vice President of Globalization, Product Life Cycle, and Content Strategy, NetApp. “We take great pride in leading in this space and will continue to set the bar high to advance globalization across the industry.”
Anna Schlegel: 100 Women of Influence 2018
June 2018
Silicon Valley Business Journal
Anna Schlegel “embraces chaos” and “creates leaders, rule breakers and innovators who drive company-wide change,” according to Lucie Newcomb, the CEO who nominated her as a Woman of Influence.
“Anna is a respected leader and innovator in the space of global content information strategy,” Newcomb said. “She manages a team of about 200 at NetApp where they lead information engineering and a centralized Globalization Center of Excellence. They are chartered to manage all product content and information strategy as well as globalization for the company.
“Anna started managing the international digital team at NetApp and added the localization team for the company. In a couple of years, Anna was leading the globalization strategy for the company and followed by annexing the information engineering team. Today, Anna leads the Information Center of Excellence as well as the Globalization Center of Excellence.”
Anna Schlegel: Global Data Leader Finalist
May 2018
Information Age
The Data Leaders Awards honour the people at the forefront of data – those transforming organisations and enhancing decision-making through its use, managing and controlling its proliferating growth, and driving new business value.
May 2018
Information Age
The Data Leaders Awards honour the people at the forefront of data – those transforming organisations and enhancing decision-making through its use, managing and controlling its proliferating growth, and driving new business value.
Anna Schlegel Named "Language Industry Person Of The Year"
February 5, 2018
Think Global Awards
The Think Global Awards celebrate the contributions of individuals, brands and organizations from around the world. The awards help to recognize the businesses and people who are driving innovation and excellence in a range of specific fields.
Anna Schlegel: Global Engineer Driving Change in STEM
October 2017
Women Worth Watching
Nominated by their colleagues, peers, and mentors for their initiative and achievements, these are women of purpose and drive who represent diversity within their spheres of influence.
October 2017
Women Worth Watching
Nominated by their colleagues, peers, and mentors for their initiative and achievements, these are women of purpose and drive who represent diversity within their spheres of influence.
Reviews for Truly Global
KIRKUS REVIEW
A debut book provides advice from a localization expert for companies that want to go global. Schlegel, who ran her own translation company and worked both in Europe and the United States on translation and localization for numerous employers, approaches globalization from an enterprise perspective in this work.
In 22 brief chapters, the author offers a kind of soup-to-nuts introduction to how a business can most effectively pursue worldwide ambitions. She covers such topics as international operations, the selection and management of a team, the concept of “geo alignment,” how to target the right countries, how to choose the correct departments, how to globalize products, and more. The book is an intriguing mix of strategy and tactics in the sense that it addresses both the “why” and the “how” of globalization. For example, in describing geo alignment, the author highlights the strategic necessity of a “tight alignment between all headquarters (main and geos) and the final and successful penetration of your offering into a specific country or key account.” But she also provides a specific checklist for what should be considered before moving forward with a geo alignment program. Similarly, when Schlegel discusses which countries to target, she explains both why it is essential to select particular nations and how to go about doing so. “Ideally,” she writes, “your company has a model that explains which countries deserve what entitlements. This includes which countries will have a call center in the primary language, localized products, a comprehensive digital presence, and globalized partner programs.”
These insights could only come from someone steeped in global business. Whether it is hiring for an international team, developing a content strategy, detailing the primary differences between translation and localization, or establishing appropriate metrics, the content of this short, useful book should prove highly valuable to any corporate leader or manager who needs to get a firm grip on globalization. Consider this a solid overview rather than an in-depth treatment.
Tightly organized and well-written; it answers fundamental questions about what it takes to broaden the scope of a business into international markets.
CLARION REVIEW
"Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking.
Globalization and language expert Anna Schlegel has written a short and effective handbook outlining the key steps that corporate organizations should take to successfully integrate into international markets. Truly Global is succinct and punchy and may prove invaluable for business leaders around the globe..The best writing occurs when the author invokes her own experiences as a world traveler and corporate translator. The prologue, for instance, delightfully describes Schlegel’s upbringing in multicultural Europe and the cosmopolitan ethos that informed her unique multilingual skill set while working with corporate heavy-hitters like Cisco.
Besides this richness of personal experience, a charming optimism and can-do spirit come through in several chapters, bolstering the more technical aspects of the book’s globalization philosophy....[the] concept of “geo alignment” and related topics puts the volume on the cutting edge of business strategy. Schlegel is herself a pioneer in spearheading globalization efforts in major companies.
Her forward-looking global outlook and perspicacious yet practical advice will undoubtedly benefit business leaders and executives of firms both big and small.
On a different level, however, Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking. The book stands to appeal to anyone interested in economics and international relations."
Read Full Review
"Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking.
Globalization and language expert Anna Schlegel has written a short and effective handbook outlining the key steps that corporate organizations should take to successfully integrate into international markets. Truly Global is succinct and punchy and may prove invaluable for business leaders around the globe..The best writing occurs when the author invokes her own experiences as a world traveler and corporate translator. The prologue, for instance, delightfully describes Schlegel’s upbringing in multicultural Europe and the cosmopolitan ethos that informed her unique multilingual skill set while working with corporate heavy-hitters like Cisco.
Besides this richness of personal experience, a charming optimism and can-do spirit come through in several chapters, bolstering the more technical aspects of the book’s globalization philosophy....[the] concept of “geo alignment” and related topics puts the volume on the cutting edge of business strategy. Schlegel is herself a pioneer in spearheading globalization efforts in major companies.
Her forward-looking global outlook and perspicacious yet practical advice will undoubtedly benefit business leaders and executives of firms both big and small.
On a different level, however, Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking. The book stands to appeal to anyone interested in economics and international relations."
Read Full Review
RWS MORAVIA REVIEW
"Anna Schlegel is perhaps one of the most qualified people to write the book that she did: Truly Global (The Theory and Practice of Bringing Your Company to International Markets). From her multicultural upbringing, to her extensive experience working in companies that excelled in taking their products global, to the fact that she led the globalization teams in some of those companies — this book was waiting to be written by her.
Bringing the much-needed buyer’s perspective, this book is meant for people dealing with enterprise globalization. All 22 chapters of the book are filled with practical advice from situations that the author has herself been in. Here, we present some highlights from the book.
We found ourselves nodding our head in agreement many a time. Schlegel has done a great job of not only sharing her knowledge, but also raising awareness of the work done by globalization professionals such as herself, which frequently goes unrecognized and little understood. We leave you with her words that sum up the spirit of the book: 'A truly global enterprise will feel local to each customer.'"
Read the full review
"Anna Schlegel is perhaps one of the most qualified people to write the book that she did: Truly Global (The Theory and Practice of Bringing Your Company to International Markets). From her multicultural upbringing, to her extensive experience working in companies that excelled in taking their products global, to the fact that she led the globalization teams in some of those companies — this book was waiting to be written by her.
Bringing the much-needed buyer’s perspective, this book is meant for people dealing with enterprise globalization. All 22 chapters of the book are filled with practical advice from situations that the author has herself been in. Here, we present some highlights from the book.
We found ourselves nodding our head in agreement many a time. Schlegel has done a great job of not only sharing her knowledge, but also raising awareness of the work done by globalization professionals such as herself, which frequently goes unrecognized and little understood. We leave you with her words that sum up the spirit of the book: 'A truly global enterprise will feel local to each customer.'"
Read the full review
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