AWARDS & REVIEWS
BookAuthority Names "Truly Global" Best Global Markets Book
As featured on CNN, Forbes and Inc – BookAuthority identifies and rates the best books in the world, based on public mentions, recommendations, ratings and sentiment.
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April 10, 2019
NetApp Named "Brand of the Year" by the Think Global Awards Anna Schlegel Leads Her Team to Victory “It is an incredible accomplishment and a testament to what this team represents both within our industry and inside NetApp,” said Anna Schlegel, Vice President of Globalization, Product Portfolio and Content Strategy, NetApp. “We take great pride in leading in this space and will continue to set the bar high to advance globalization across the industry.” 
February 5, 2018
"Anna, congratulations! This award is so well deserved and reflects your tireless efforts of having globalization be part of a company strategy here at NetApp, but also educating the globalization community on how to bring any company to international markets so that they are “Truly Global”!" - Edith Bendermacher, Sr. Manager Globalization Strategy, NetApp "I am so pleased to see Anna Schlegel has been selected as “Language Industry Person of the Year” by an independent panel of judges with the Think Global Forum, an academic body dedicated to the advancement of the globalization cause. Amazing and well deserved! I will not forget Anna’s riveting story shared at the ThinkGlobal IT Forum sponsored by Vistatec in 2017 about her being asked by global news organizations to comment on globalization (economics) due to her leadership role in our version of globalization. To me this is a great example of a “Language Industry Person of the Year” fighting the good fight to represent this crazy language thing to the “outside” world." - Lara Daly, VP Global Expansion, Vistatec |
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Adobe HQ, San Jose, California October 14th, 2017
Hi Anna,
Thank you again, so very much, for coming to speak at Adobe today. We were all so glad to have you and learn from your insights, on both the ‘making of’ your book as well as your experiences in the globalization space. I am already fielding requests to have you come back for more targeted globalization topics.
Thanks again, and Best Regards
from your friends at Adobe.
Hi Anna,
Thank you again, so very much, for coming to speak at Adobe today. We were all so glad to have you and learn from your insights, on both the ‘making of’ your book as well as your experiences in the globalization space. I am already fielding requests to have you come back for more targeted globalization topics.
Thanks again, and Best Regards
from your friends at Adobe.
KIRKUS REVIEW
A debut book provides advice from a localization expert for companies that want to go global. Schlegel, who ran her own translation company and worked both in Europe and the United States on translation and localization for numerous employers, approaches globalization from an enterprise perspective in this work. In 22 brief chapters, the author offers a kind of soup-to-nuts introduction to how a business can most effectively pursue worldwide ambitions. She covers such topics as international operations, the selection and management of a team, the concept of “geo alignment,” how to target the right countries, how to choose the correct departments, how to globalize products, and more. The book is an intriguing mix of strategy and tactics in the sense that it addresses both the “why” and the “how” of globalization. For example, in describing geo alignment, the author highlights the strategic necessity of a “tight alignment between all headquarters (main and geos) and the final and successful penetration of your offering into a specific country or key account.” But she also provides a specific checklist for what should be considered before moving forward with a geo alignment program. Similarly, when Schlegel discusses which countries to target, she explains both why it is essential to select particular nations and how to go about doing so. “Ideally,” she writes, “your company has a model that explains which countries deserve what entitlements. This includes which countries will have a call center in the primary language, localized products, a comprehensive digital presence, and globalized partner programs.” These insights could only come from someone steeped in global business. Whether it is hiring for an international team, developing a content strategy, detailing the primary differences between translation and localization, or establishing appropriate metrics, the content of this short, useful book should prove highly valuable to any corporate leader or manager who needs to get a firm grip on globalization. Consider this a solid overview rather than an in-depth treatment. At the end, Schlegel delivers additional resources for further exploration (“Places to network, read about latest trends, present your ideas, and practice your leadership”).
Tightly organized and well-written; answers fundamental questions about what it takes to broaden the scope of a business into international markets.
A debut book provides advice from a localization expert for companies that want to go global. Schlegel, who ran her own translation company and worked both in Europe and the United States on translation and localization for numerous employers, approaches globalization from an enterprise perspective in this work. In 22 brief chapters, the author offers a kind of soup-to-nuts introduction to how a business can most effectively pursue worldwide ambitions. She covers such topics as international operations, the selection and management of a team, the concept of “geo alignment,” how to target the right countries, how to choose the correct departments, how to globalize products, and more. The book is an intriguing mix of strategy and tactics in the sense that it addresses both the “why” and the “how” of globalization. For example, in describing geo alignment, the author highlights the strategic necessity of a “tight alignment between all headquarters (main and geos) and the final and successful penetration of your offering into a specific country or key account.” But she also provides a specific checklist for what should be considered before moving forward with a geo alignment program. Similarly, when Schlegel discusses which countries to target, she explains both why it is essential to select particular nations and how to go about doing so. “Ideally,” she writes, “your company has a model that explains which countries deserve what entitlements. This includes which countries will have a call center in the primary language, localized products, a comprehensive digital presence, and globalized partner programs.” These insights could only come from someone steeped in global business. Whether it is hiring for an international team, developing a content strategy, detailing the primary differences between translation and localization, or establishing appropriate metrics, the content of this short, useful book should prove highly valuable to any corporate leader or manager who needs to get a firm grip on globalization. Consider this a solid overview rather than an in-depth treatment. At the end, Schlegel delivers additional resources for further exploration (“Places to network, read about latest trends, present your ideas, and practice your leadership”).
Tightly organized and well-written; answers fundamental questions about what it takes to broaden the scope of a business into international markets.
"Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking.
Globalization and language expert Anna Schlegel has written a short and effective handbook outlining the key steps that corporate organizations should take to successfully integrate into international markets. Truly Global is succinct and punchy and may prove invaluable for business leaders around the globe..The best writing occurs when the author invokes her own experiences as a world traveler and corporate translator. The prologue, for instance, delightfully describes Schlegel’s upbringing in multicultural Europe and the cosmopolitan ethos that informed her unique multilingual skill set while working with corporate heavy-hitters like Cisco.
Besides this richness of personal experience, a charming optimism and can-do spirit come through in several chapters, bolstering the more technical aspects of the book’s globalization philosophy....[the] concept of “geo alignment” and related topics puts the volume on the cutting edge of business strategy. Schlegel is herself a pioneer in spearheading globalization efforts in major companies.
Her forward-looking global outlook and perspicacious yet practical advice will undoubtedly benefit business leaders and executives of firms both big and small.
On a different level, however, Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking. The book stands to appeal to anyone interested in economics and international relations."
-Foreword Clarion Review
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Globalization and language expert Anna Schlegel has written a short and effective handbook outlining the key steps that corporate organizations should take to successfully integrate into international markets. Truly Global is succinct and punchy and may prove invaluable for business leaders around the globe..The best writing occurs when the author invokes her own experiences as a world traveler and corporate translator. The prologue, for instance, delightfully describes Schlegel’s upbringing in multicultural Europe and the cosmopolitan ethos that informed her unique multilingual skill set while working with corporate heavy-hitters like Cisco.
Besides this richness of personal experience, a charming optimism and can-do spirit come through in several chapters, bolstering the more technical aspects of the book’s globalization philosophy....[the] concept of “geo alignment” and related topics puts the volume on the cutting edge of business strategy. Schlegel is herself a pioneer in spearheading globalization efforts in major companies.
Her forward-looking global outlook and perspicacious yet practical advice will undoubtedly benefit business leaders and executives of firms both big and small.
On a different level, however, Truly Global’s exploration of the intersection of business and culture is fascinating and thought-provoking. The book stands to appeal to anyone interested in economics and international relations."
-Foreword Clarion Review
Read Full Review
"Anna Schlegel is perhaps one of the most qualified people to write the book that she did: Truly Global (The Theory and Practice of Bringing Your Company to International Markets). From her multicultural upbringing, to her extensive experience working in companies that excelled in taking their products global, to the fact that she led the globalization teams in some of those companies — this book was waiting to be written by her.
Bringing the much-needed buyer’s perspective, this book is meant for people dealing with enterprise globalization. All 22 chapters of the book are filled with practical advice from situations that the author has herself been in. Here, we present some highlights from the book.
We found ourselves nodding our head in agreement many a time. Schlegel has done a great job of not only sharing her knowledge, but also raising awareness of the work done by globalization professionals such as herself, which frequently goes unrecognized and little understood. We leave you with her words that sum up the spirit of the book: 'A truly global enterprise will feel local to each customer.'"
-Vijayalaxmi Hegde, Moravia (Aug 12, 2016)
Read the full review
Bringing the much-needed buyer’s perspective, this book is meant for people dealing with enterprise globalization. All 22 chapters of the book are filled with practical advice from situations that the author has herself been in. Here, we present some highlights from the book.
We found ourselves nodding our head in agreement many a time. Schlegel has done a great job of not only sharing her knowledge, but also raising awareness of the work done by globalization professionals such as herself, which frequently goes unrecognized and little understood. We leave you with her words that sum up the spirit of the book: 'A truly global enterprise will feel local to each customer.'"
-Vijayalaxmi Hegde, Moravia (Aug 12, 2016)
Read the full review
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